It started with a frustrating checkout experience. One of our founders was buying a laptop online, found what looked like a working coupon code, copied it, applied it at checkout — and got the dreaded “This code is invalid or has expired” message. Again.
He went back to the coupon site. Tried another code. Same result. Third code — same thing. Out of six codes listed for that store, not a single one worked. This isn’t a one-off story. It’s the daily experience for millions of Indian online shoppers.
The industry-wide dead code rate is roughly 1 in 5. Most coupon sites know this — they just don’t care because they earn from clicks, not from codes that actually work at checkout.
We decided to care. We built a simple system: every code is tested at a real checkout before it goes live. When a code stops working — from our own checks or user reports — it’s removed within 24 hours. We never pad our count with expired deals just to look bigger than we are.
That’s the entire idea behind Coupon.com.in. Not the most glamorous pitch, but it’s the right one for Indian shoppers who are tired of being misled.
